Are you a master at social platforms? Are you the go-to person to explain Snapchat to your friends and family? Do you spend more time on Facebook and Twitter then you probably should? Do you artfully create posts on Instagram for maximum likes and create your own content? You should be a social media strategist.
Social media strategists research the best ways to communicate in platforms like: Twitter, Facebook, tumblr, Instagram, reddit, Pinterest, LinkedIn, YouTube and Google+. They know all of the up-and-coming platforms and how to engage consumers on them. They make sure that their brand is the topic of conversations and relevant in the fast paced world of mobile communication.
What kind of background do I need to have?
How long is the program and what are the application deadlines?
In 12 short-but-intense weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.
Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each 3-day session they’ll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.
The rest of the week, the best part, you partner with a content creation team and based on your social strategy develop a social media campaign including videos, Facebook ads, Tweets and anything else that will create an engaged following for your brand.
In the final week of the boot camp visit a variety of ad agencies, brands and media firms. Experience the different types of social media work environments. You’ll meet the people in the social media departments and increase your network of industry contacts.
APPLICATION DEADLINE: May 28th – Classes start July 2nd.
*The Boot Camp for Social Media is a 3 month, 12 week program. Social media students take 5 lecture/critique/demonstration classes each week, each class is 3 hours long. This program is a total of 15 total credit hours, 300 clock hours. Schedules are set by the registrar and can not be modified.
What are some of the courses I'll take?
MARKETING PLAN: Participants will learn where social media fits in building a brand today. In this complex communication universe, there is a greater need to establish an integrated brand marketing strategy that connects business objectives with social media strategy, platforms and tactics.
STRATEGIES THAT WORK: Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.
PAID MEDIA BEST PRACTICES: You’ve already established your brand across the social media platforms and have a decent fan base, why pay for media when you can get it for free? Because it can create momentum, increase ranking and even establish endorsement partners growing your visibility.
DESIGN SOCIAL CAMPAIGNS: Define the goals of the campaign, ”listen” to what the competition is doing, write the key metrics, identify your audience, select the channels, pick the platforms, create an editorial calendar… launch, optimize and be social.
Is there a job placement program?
Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.
At the end of the social media training program, students will spend an intensive week visiting the social media departments in advertising agencies and companies. The representatives will inform the students on their company’s philosophy, culture and give insight into their social media department.
What is tuition?
Tuition is $6,000 total for the 12-week program.