Guillermo is a Renaissance man.
He founded Furia World in Argentina 2007 with the objective to innovate and bring a fresh modern approach to advertising and design. With his agency, Guillermo has done award winning work for Nike, Coca-Cola, Nespresso, Diageo, Google, Levi’s and many other global brands. (www.furiaworld.com)
Before that he was Creative Director at Lapiz, Leo Burnett’s Hispanic Division in Chicago, Regional Creative Director for Coca Cola at McCann Erickson in Central America and Art Director at La Comunidad in Miami. He also Worked as an Art Director in Agulla & Baccetti in Argentina and has a solid international career as an Art Director and Creative Consultant for companies like Nickelodeon, MTV Networks, Kenneth Cole, Rolling Stone magazine and Shakira, among others. Guillermo designs two limited edition fashion lines for Levi’s, co branded by Furia and retailed in Levi’s stores across Latin America.
He worked as graphic artist at Fabrica, the communication laboratory created by Benetton and directed by the famous photographer Olivero Toscani, in Italy and was the Creative Editor at Colors magazine. His work has been published in numerous books, won awards worldwide at major international festivals and is part of the collection at The Library of the Congress in Washington DC and has been nominated for the MTV Awards and the Latin Grammy Awards. He is also editor of Angel, an independent project that focuses on design and social trends.
Guillermo serves on the board of directors of Miami Ad School.